Social Media Launch & Brand Development

I served as a social media and marketing consultant for All Trades Renovation, working directly with owner Wendy Wood to establish the company’s social media presence and develop a cohesive digital identity from the ground up.

I began the engagement by meeting with Wendy to understand the business, its services, target audience, existing brand identity, and the message she wanted All Trades Renovation to convey to potential clients. Through these conversations, I translated her vision into a practical social media strategy and visual direction that reflected the company’s professionalism, craftsmanship, and personality.

I established and configured both the company’s Instagram and Facebook accounts, building the foundational presence and creating much of the brand imagery used across the platforms. This included developing a consistent visual identity, determining appropriate content themes and presentation, and establishing brand standards to ensure the company maintained a recognizable and professional presence across its digital channels.

From there, I took responsibility for building the content pipeline and maintaining the accounts. I collected and organized project and business content, developed promotional posts, scheduled content, and maintained a consistent publishing cadence. I also managed client outreach and ongoing communication with Wendy to gather new material, identify opportunities to showcase completed projects and services, and ensure the social presence continued to accurately represent the business.

Because the company was establishing its social media presence from the ground up, I was involved in nearly every aspect of the process - from initial account creation and brand development to content strategy, creative production, scheduling, audience engagement, and ongoing brand management. I served as the bridge between the business owner’s vision and the public-facing brand, creating a social presence that could be maintained and expanded over time.

Within the first 90 days, All Trades Renovation’s newly established social media accounts generated more than 16,000 views, providing the company with an immediate digital footprint and measurable visibility among potential customers.