The AMAze Group™ Oak Park Aesthetics - Spring 2024

Through Rachel's involvement in the American Marketing Association Chapter at the University of Tennessee - Knoxville, she had the privilege of working with an incredible AMAze Group™ to complete a full marketing strategy for Oak Park Aesthetic, an aesthetician boutique owned by Sarah Greenway, as part of a nine-week program.

The project began by consulting with Sarah to understand her brand image, non-negotiables, and previous marketing efforts. Over the course of nine weeks, the team worked toward giving Oak Park Aesthetic a refreshed identity. The team developed new logos, crafted social media campaigns, and built an entire website - all driven by market research and data-backed insights.

Rachel's primary focus was on website design, where she translated the team's market research into a user-friendly platform. By implementing search engine optimization strategies, the team created a site that is both visually engaging and easy to navigate for users and manageable for the owner. Rachel created the general theme of the website, embracing a minimalist and elegant style. Playing on "Oak" in the brand's name, using green and other neutral earth tones made the site look clean, but warm and welcoming. Another focus for Rachel, was the "About" Page. Connecting the customer to the aesthetician was a must, especially in an industry where safety and experience drives customers' decisions. Playing into the want for more women self-owned businesses, Rachel was able to highlight Sarah's experience as a board certified nurse anesthetist.

To conclude the project, the team presented their findings and designs to Sarah. Rachel is truly grateful for the opportunity to strengthen her skills in research and digital marketing and deeply appreciates the trust Sarah placed in the group with her brand. As she begins her final year, Rachel looks forward to continuing her journey with this remarkable organization and is eager for more meaningful experiences ahead.